Solving Invisible Needs: The New Psychology of Innovation

There are many frameworks to help companies discover the visible needs of customers, but no tools to help them uncover the deep-seated emotional needs of customers. Yet, ignoring or misjudging these needs comes at a hefty price. 1) It leads us to create products customers don’t want. 2) It leads us to create products customers … Continue reading Solving Invisible Needs: The New Psychology of Innovation

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The Secret of Customer Success: Bridging Emotional Needs

The power of emotions has been known for millennia. Aristotle first emphasized the importance of emotions in his rules of persuasion. In the last century, neuroscience unequivocally demonstrated that emotions play a central role in decision-making. We all know that customers do not make decisions based on logic alone. Yet, with some exceptions, human emotions … Continue reading The Secret of Customer Success: Bridging Emotional Needs

The Magic of the Anderson Collection

Pollock's Lucifer now resides at Stanford University and is welcoming visitors. The news is of significance to everyone for reasons described in this article. Lucifer, the crown jewel of the Anderson Collection, moved to Stanford with a retinue of 120 colorful accomplices he's befriended while living at the Andersons' residence. The whole gang is now … Continue reading The Magic of the Anderson Collection

Can Music Predict Voter Behavior?

As the country awaits the presidential election, suspense and tension hover like thick fog blankets over San Francisco bay. Voters from both sides are seeking reassuring signs. Campaign teams feverishly look for ways to secure additional votes and lure undecided voters. Online polls proliferate, bringing comfort or alarm to those who read them repeatedly. The … Continue reading Can Music Predict Voter Behavior?

What Scientists Can Learn From Ballet

Let's first establish that dance and science are not so alien disciplines as one may think. As a ballerina and scientist, I've experienced many commonalities. Dr. Root-Bernstein (who co-authored this article) also gathered a wealth of data on the topic. Scientists attending a dance performance will undoubtedly relate to the physicality and geometry of dance. The movement … Continue reading What Scientists Can Learn From Ballet

Portrait of a Scientist as a Jazz Musician

After dance and science, we turn to the soul-feeding realm of jazz. This article will introduce a jazz-scientist, and explore parallels and commonalities between the creative worlds of jazz and science, in the context of creativity and innovation. Portrait of a Jazz-Scientist Rob Schneiderman came to mathematics from jazz. It was not a straight line. He spent … Continue reading Portrait of a Scientist as a Jazz Musician

What Entrepreneurs can Learn from Dostoevsky

A decade ago I embarked in a round-the-world literary adventure, reading classics from top authors around the globe. The Russians kept me in rapture for a while, and in particular Dostoevsky. Crime and Punishment impressed me deeply. I was mesmerized by the author's phenomenal ability to delve into the human psyche and into the brain of … Continue reading What Entrepreneurs can Learn from Dostoevsky