An Insider View of Cancer Radiation Through the Eyes of a Cancer Patient

A few months ago, I underwent a month long daily radiation therapy for breast cancer. It was hard for my frail rail thin body. The treatment left me physically, emotionally, and mentally depleted — like nothing I had experienced before. Several months after completion, I still suffer the side effects. (I know survivors who remain affected many … Continue reading An Insider View of Cancer Radiation Through the Eyes of a Cancer Patient

Responding to ‘How Are You’ Isn’t So Simple As a Cancer Patient

Many people are unaware of how difficult it is to answer social greetings when one is in crisis. They ask "how are you" mechanically, without thinking. I've done that in the past. Before my experience of cancer painfully opened my eyes to the stress of social greetings. I suddenly became one of many struggling everyday … Continue reading Responding to ‘How Are You’ Isn’t So Simple As a Cancer Patient

Finding Invisible Needs: The New Psychology of Innovation

There are many frameworks to help companies discover the visible needs of customers, but no tools to help them uncover the deep-seated emotional needs of customers. Yet, ignoring or misjudging these needs comes at a hefty price. 1) It leads us to create products customers don’t want. 2) It leads us to create products customers … Continue reading Finding Invisible Needs: The New Psychology of Innovation

The Secret of Customer Success: Bridging Emotional Needs

The power of emotions has been known for millennia. Aristotle first emphasized the importance of emotions in his rules of persuasion. In the last century, neuroscience unequivocally demonstrated that emotions play a central role in decision-making. We all know that customers do not make decisions based on logic alone. Yet, with some exceptions, human emotions … Continue reading The Secret of Customer Success: Bridging Emotional Needs