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An Insider View of Cancer Radiation Through the Eyes of a Cancer Patient

A few months ago, I underwent a month long daily radiation therapy for breast cancer. It was hard for my frail rail thin body. The treatment left me physically, emotionally, and mentally depleted — like nothing I had experienced before. Several months after completion, I still suffer the side effects. (I know survivors who remain affected many … Continue reading An Insider View of Cancer Radiation Through the Eyes of a Cancer Patient

The Refuge Within (Poem)

Taking refuge in the forest Amidst the tall redwoods Majestic protectors Of all things living. Their cracked brown skin Brings to mind my brown ancestors Still alive among these trees Centuries after centuries. Their resilience exemplary Their strength legendary They’ve overcome severe hardships With awe-inspiring dignity. Settling deeper into the peace I hear them call … Continue reading The Refuge Within (Poem)

Why Answering “How Are You” Is Difficult As a Cancer Patient

Many people are unaware of how difficult it is to answer social greetings when one is in crisis. They ask "how are you" mechanically, without thinking. I've done that in the past. Before my experience of cancer painfully opened my eyes to the stress of social greetings. I suddenly became one of many struggling everyday … Continue reading Why Answering “How Are You” Is Difficult As a Cancer Patient

The Psychology of Innovation: Finding Invisible Needs

There are many frameworks to help companies discover the visible needs of customers, but no tools to help them uncover the deep-seated emotional needs of customers. Yet, ignoring or misjudging these needs comes at a hefty price. 1) It leads us to create products customers don’t want. 2) It leads us to create products customers … Continue reading The Psychology of Innovation: Finding Invisible Needs

The Secret of Customer Success: Bridging Emotional Needs

The power of emotions has been known for millennia. Aristotle first emphasized the importance of emotions in his rules of persuasion. In the last century, neuroscience unequivocally demonstrated that emotions play a central role in decision-making. We all know that customers do not make decisions based on logic alone. Yet, with some exceptions, human emotions … Continue reading The Secret of Customer Success: Bridging Emotional Needs