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How to Respond to “How Are You?” When You Are Not Okay

Many people are unaware of how difficult it is to answer social greetings when one is grieving. They ask "how are you" mechanically, without thinking. I too have done so in the past. My experience of cancer opened my eyes to the stress of social greetings. All the sudden, I became one of many struggling … Continue reading How to Respond to “How Are You?” When You Are Not Okay

The Psychology of Innovation: Finding Invisible Needs

There are many frameworks to help companies discover the visible needs of customers, but no tools to help them uncover the deep-seated emotional needs of customers. Yet, ignoring or misjudging these needs comes at a hefty price. 1) It leads us to create products customers don’t want. 2) It leads us to create products customers … Continue reading The Psychology of Innovation: Finding Invisible Needs