There are many frameworks to help companies discover the visible needs of customers, but no tools to help them uncover the deep-seated emotional needs of customers. Yet, ignoring or misjudging these needs comes at a hefty price. 1) It leads us to create products customers don’t want. 2) It leads us to create products customers … Continue reading A New Perspective on Finding Unmet Invisible Customer Needs
It’s been a long and harsh winter. Sickness, politics, and fear, Have crushed many of us down. But spring is coming to town It’s time for new beginnings. Join in as we celebrate Renewal, hope and kinship. Our ancestral mother earth Is throwing a potluck party And everyone is warmly welcome. Nature puts on its … Continue reading Spring is Here: Share the Wonder!
The power of emotions has been known for millennia. Aristotle first emphasized the importance of emotions in his rules of persuasion. In the last century, neuroscience unequivocally demonstrated that emotions play a central role in decision-making. We all know that customers do not make decisions based on logic alone. Yet, with some exceptions, human emotions … Continue reading The Secret of Customer Success: Bridging Emotional Needs
With all our technology prowess, almighty analytics and big data galore we failed to predict the results of the presidential election. It is a sobering lesson for the media. It is a sobering lesson for data science. It is sobering lesson for politicians. It is a sobering lesson for every one of us. Whether we … Continue reading We Missed the Inner Voter
Pollock's Lucifer now resides at Stanford University and is welcoming visitors. The news is of significance to everyone for reasons described in this article. Lucifer, the crown jewel of the Anderson Collection, moved to Stanford with a retinue of 120 colorful accomplices he's befriended while living at the Andersons' residence. The whole gang is now … Continue reading The Magic of the Anderson Collection
We’ve all heard songs on the radio that get stuck in our heads. We wish we'd caught the name or the artist, but missed. That was B.S. (Before Shazam). Today, thanks to Shazam’s music discovery service, we can discover and purchase songs on the spot, by simply pointing our phone towards the music source. The … Continue reading Shazam’s 10-Yr Road to 100 Million Users
There is a long debate amidst technology entrepreneurs about whether or not, when and how they should listen to customers. The truth is, listening is not a binary activity. Contrary to common belief research has shown that there are 4 modes of listening. Fluent listeners masterly tap into those 4 modes to best suit any situation. This post aims … Continue reading Powerful Listening Drills for Entrepreneurs
If you could build a product that had a total worldwide addressable market of 3,000 people, would take an estimated 8-10 years to build, and cost around $70K per year per customer to manufacture, would you go after this business? That’s what Jean-Jacques Bienaime set out to do when he took the helm of BioMarin … Continue reading Interview with CEO of BioMarin