An Insider View of Cancer Radiation Through the Eyes of a Cancer Patient

A few months ago, I underwent a month long daily radiation therapy for breast cancer. It was hard for my frail rail thin body. The treatment left me physically, emotionally, and mentally depleted — like nothing I had experienced before. Several months after completion, I still suffer the side effects. (I know survivors who remain affected many … Continue reading An Insider View of Cancer Radiation Through the Eyes of a Cancer Patient

Finding Invisible Needs: The New Psychology of Innovation

There are many frameworks to help companies discover the visible needs of customers, but no tools to help them uncover the deep-seated emotional needs of customers. Yet, ignoring or misjudging these needs comes at a hefty price. 1) It leads us to create products customers don’t want. 2) It leads us to create products customers … Continue reading Finding Invisible Needs: The New Psychology of Innovation

The Secret of Customer Success: Bridging Emotional Needs

The power of emotions has been known for millennia. Aristotle first emphasized the importance of emotions in his rules of persuasion. In the last century, neuroscience unequivocally demonstrated that emotions play a central role in decision-making. We all know that customers do not make decisions based on logic alone. Yet, with some exceptions, human emotions … Continue reading The Secret of Customer Success: Bridging Emotional Needs

(Image source: Scientopia)

Powerful Listening Drills for Entrepreneurs

There is a long debate amidst technology entrepreneurs about whether or not, when and how they should listen to customers. The truth is, listening is not a binary activity. Contrary to common belief research has shown that there are 4 modes of listening. Fluent listeners masterly tap into those 4 modes to best suit any situation. This post aims … Continue reading Powerful Listening Drills for Entrepreneurs