An Insider View of Cancer Radiation Through the Eyes of a Cancer Patient

A few months ago, I underwent month-long daily radiation therapy for breast cancer. It was hard for my frail rail-thin body. The treatment left me physically, emotionally, and mentally depleted — like nothing I had experienced before. Several months after completion, I still suffer the side effects. (I know survivors who remain affected many years down the … Continue reading An Insider View of Cancer Radiation Through the Eyes of a Cancer Patient

The Refuge of Redwoods (Poem)

Taking refuge in the forest Amidst the tall redwoods Majestic protectors Of all things living. Their cracked brown skin Brings to mind my brown ancestors Still alive among these trees Centuries after centuries. Their resilience exemplary Their strength legendary They’ve overcome severe hardships With awe-inspiring dignity. Settling deeper into the peace I hear them call … Continue reading The Refuge of Redwoods (Poem)

The Psychology of Innovation: Finding Invisible Needs

There are many frameworks to help companies discover the visible needs of customers, but no tools to help them uncover the deep-seated emotional needs of customers. Yet, ignoring or misjudging these needs comes at a hefty price. 1) It leads us to create products customers don’t want. 2) It leads us to create products customers … Continue reading The Psychology of Innovation: Finding Invisible Needs

The Secret of Customer Success: Bridging Emotional Needs

The power of emotions has been known for millennia. Aristotle first emphasized the importance of emotions in his rules of persuasion. In the last century, neuroscience unequivocally demonstrated that emotions play a central role in decision-making. We all know that customers do not make decisions based on logic alone. Yet, with some exceptions, human emotions … Continue reading The Secret of Customer Success: Bridging Emotional Needs

(Image source: Scientopia)

Powerful Listening Drills for Entrepreneurs

There is a long debate amidst technology entrepreneurs about whether or not, when and how they should listen to customers. The truth is, listening is not a binary activity. Contrary to common belief research has shown that there are 4 modes of listening. Fluent listeners masterly tap into those 4 modes to best suit any situation. This post aims … Continue reading Powerful Listening Drills for Entrepreneurs