A few months ago, I underwent a month long daily radiation therapy for breast cancer. It was hard for my frail rail thin body. The treatment left me physically, emotionally, and mentally depleted — like nothing I had experienced before. Several months after completion, I still suffer the side effects. (I know survivors who remain affected many … Continue reading An Insider View of Cancer Radiation Through the Eyes of a Cancer Patient
Why Answering “How Are You” Is Difficult As a Cancer Patient
Many people are unaware of how difficult it is to answer social greetings when one is in crisis. They ask "how are you" mechanically, without thinking. I've done that in the past. Before my experience of cancer painfully opened my eyes to the stress of social greetings. I suddenly became one of many struggling everyday … Continue reading Why Answering “How Are You” Is Difficult As a Cancer Patient
The Secret of Customer Success: Bridging Emotional Needs
The power of emotions has been known for millennia. Aristotle first emphasized the importance of emotions in his rules of persuasion. In the last century, neuroscience unequivocally demonstrated that emotions play a central role in decision-making. We all know that customers do not make decisions based on logic alone. Yet, with some exceptions, human emotions … Continue reading The Secret of Customer Success: Bridging Emotional Needs
