Finding Invisible Needs: The New Psychology of Innovation

There are many frameworks to help companies discover the visible needs of customers, but no tools to help them uncover the deep-seated emotional needs of customers. Yet, ignoring or misjudging these needs comes at a hefty price. 1) It leads us to create products customers don’t want. 2) It leads us to create products customers … Continue reading Finding Invisible Needs: The New Psychology of Innovation