What Other People Say:

“Invisible Needs” provides a refreshing, actionable and engaging framework to build customer relationships that are truly empathetic and build lasting value. My company started to use this model to connect with customers in a deeper and more meaningful way, and it significantly boosted our customer development efforts. I believe this model is poised to change the world.”

–– Porfirio Lima, VP Innovation, Metalsa

“I highly recommend this workshop to anyone who is interested in new and unexpected strategies for customer insight.”

–– Dave Blakely, Partner mach49, Instructor Stanford d.school

“An amazing mind shift experience. In a very short period of time, I was able to achieve customer nirvana: get into the mind of my customer in a truly empathetic way.  A truly valuable workshop for anyone who touches customers directly or indirectly in any organization.”

–– Clement Wang, Partner and EIR, mach49

“Wow, what a workshop. A few very accessible techniques brought me to a level of customer understanding I had never experienced before. It’s mind-boggling to think how these new insights can positively impact every aspect of how a company interacts with its customers — from product strategy, to messaging and branding, to sales and customer support…”

––  Drew Harman, InterWest Partners